# Genki - The Athletic Brand of Web3

**What is Genki?**\
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Genki is an athletic brand powered by a collection of utility-backed PFP's.

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Holders will be able to benefit from our Web2 partnerships, PFP personalization, and exclusive drops to an ever expanding Genki ecosystem.\\

**Our Mission**\\

Innovate and bring the energy\\

Our mission is to bring innovation to the fitness industry and Web3 space with new and exciting products and experiences. We want to push our initiative of "bring the energy" which promotes the idea that everyone should have a healthier lifestyle. We strive to make sure that everyone can be involved and enjoy what our brand and initiative offers.\
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**What is Genki's vision?**\\

Genki’s long term vision is to build the community and brand infrastructure in Web3 and break into the Web2 retail scene. Genki has huge plans to bring a competitive athletic wear brand into Web2 using our Web2 partners and our official Genki athletes to both promote and help us bridge connections to grow the Genki brand worldwide. \
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Genki will look to partner and compete with existing Web2 brands by producing high quality apparel and equipment. Manufacturing of apparel has been researched and we have a manufacturer for Genki that has previously worked with Web2 athletic wear giants such as Nike and Lululemon. \
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This Web2 athletic wear brand will put a sustainable business model and add revenue streams to the Genki brand and ecosystem allowing us to build Genki out for years to come while constantly delivering value back to all holders.\
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We also want to create immersive experiences where people can learn more about the Genki ecosystem, and work together as a community to figure out what's coming next. This will evolve further into specific experiences with rewards for holders of our NFT's.\
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**What separates Genki from other NFT collections?**\\

Our unfair advantage over other NFT collections is our partnered athletes and unique partnerships. We work closely with athletes in major sports including Cam Jordan, Mark Ingram, Patrick Patterson, etc. to achieve our goals and build our vision.\
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Our PFP's allow us to give athletes 1/1 art to rep as PFP's across different social medias and help Genki gain visibility, and our core utility of trait swapping allows us to work with businesses that want to explore Web3 without them needing to put any investment into it.\\

**Genki's strategic priorities**\\

1. **Building a Core Community**\
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   We understand you need a core group of supporters to help push the brand to the next level, so we are building a community in Web3 who understand our vision and support what we are building. \
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   We're doing this through initiatives such as healthy food, fitness, and sports initiatives, as well as organically growing via Twitter and Discord community building exercises.\\

2. **Empowering professional athletes and businesses**\
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   Our growth strategy is two-fold. We are working with athletes and Web2 businesses through 1/1 art created for athletes and branded digital assets for Web2 businesses.\
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   Working with athletes and Web2 businesses will help us market our brand in Web3, but to gain more recognition as a whole, we will also work directly with those same athletes/businesses to help gain attention for the different products we'll be selling.\
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   For instance, we will be creating a promo video with our athletes showcasing our Genki Athletic Apparel shortly after samples are created. The Web2 businesses will also help us market our products to their customers as well.\
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   Our 1/1 art and branded digital assets allow for professional athletes and businesses to dip into Web3 without much commitment, which will only grow our brand even more as the space grows.\\

3. **Creating quality artwork** \
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   We understand that quality artwork is one of the hugest reasons behind the success for many Web3 companies. Our art team is distinguished by their high quality art, and we went through a very thorough process to find them.\
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   Since we are partnering with businesses to create branded digital assets for them, these are and will continue to be drawn by our art team and go through a QA process both by the art team and our team to ensure they are of the highest quality.\\

4. **Storytelling**\
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   With everything we've built so far, we need to continue to excite our core community through our product development of course, but also let the community learn more about the world of Genki. \
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   The story is based around 4 captains, and athletes from each district to compete in the Ki Games. The best of the best compete for the title in their respective sports. The KI-Games is a series of sporting events and competitions where competitors fight for fame, glory, and wealth.\
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   There will be benefits to holders of our NFT's who follow the story and we've also created various different mechanisms that all align to create a really immersive experience for our community.
