# Partnerships

As Genki continues to grow larger, we will also continue to work with amazing athletes and businesses that align with our vision.\
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This was also stated in our strategic priorities:\
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Our growth strategy is two-fold. We are working with athletes and businesses in the form of 1/1 art created for athletes and branded digital assets for Web2 businesses.\
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Working with athletes and Web2 businesses will help us market our brand in Web3, but to gain more recognition as a whole, we will also work directly with those same partners to help gain attention for our athletic apparel.\
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For instance, we will be creating a promo video with our athletes showcasing our Genki Athletic Apparel shortly after samples are created. The businesses will also help us market our products to their customers as well.\
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Our 1/1 art and branded digital assets allow for professional athletes and businesses to dip into Web3 without much commitment, which will only grow our brand even more as the space grows.\
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Here is the current list of athletes and Web2 businesses we're working with and have announced publicly:\
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**Athletes:**

**Patrick Patterson (NBA)**

* Played power forward for the OKC Thunder, Toronto Raptors, and LA Clippers.

**Cameron Jordan (NFL)**

* Defensive end for the New Orleans Saints

**Joe Jones (NFL)**&#x20;

* Linebacker for the Tennessee Titans

**Mark ingram (NFL)**

* Running back for the New Orleans Saints

**Web2 Businesses:**

**Cook Unity**

* Cook Unity is the first ever chef collective based in the US. They’ll be partnering with us to help serve Genki holders healthy meals.

**The Glasshouse**

* &#x20;Coffee Shop in Singapore\
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